Content Creation for Digital Signage :: Best Practises

WHERE TO START

  • Make sure your screen layout and content is set to 16:9 for landscape screens or 9:16 for portrait.
  • Dimension must be in 16:9 otherwise the final file will contain two black borders on the sides.

COMMON ERRORS TO WATCH OUT FOR

  1. Too many words on slide(s)
    Recommendation:
    Get the content creator to shorten it.
    Follow the 3x5 Rule. Limit the amount of text on your Display to three lines of text, each with 5 words or less, or 5 lines of text with 3 words or less.
     
  2. Badly off-template and off-brand.
    Recommendation:
    Reject the content and get content creator to work from your master template

MAKE IT LEGIBLE

  1. LARGE FONT SIZES ARE BEST
    Make sure your text is legible from a distance. The ideal font size will vary depending on how far your viewer is from the screen. In lobbies and offices, the viewer is usually positioned within 5 to 10 feet from your sign.
     
  2. KEEP IT SHORT
    Follow the 3x5 Rule.
    Limit the amount of text on your Display to three lines of text, each with 5 words or less, or 5 lines of text with 3 words or less.

  3. USE SANS-SERIF FONTS
    Ideally, keep to Bold face Sans-Serif fonts as these are the easiest to read at a glance. Helvetica, Futura, Verdana and Open Sans are all great fonts to use in digital signage design.
     
  4. TWO FONTS OR FEWER
  5. ITALICIZE WISE
  6.  

Perfect Your Call to Action

  1. Ensure that your message is strong, clear, and concise.
  2. Give specifics (dates, times, and locations) and be precise.
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Deirdre Quirke