Brief
The Temple Bar Pub design project began when one of Dublin’s most iconic venues invited emotionmedia to elevate how guest information is presented, both in the Gift Store and inside the Pub itself. After creating AI-driven animated content that brought the Gift Store’s branded world to life, we were asked to transform the tabletop experience, reducing clutter, improving clarity, and guiding guests towards The Temple Bar’s wider portfolio of experiences. This phase of the project aimed to create a cohesive, on-brand system that balanced heritage with a contemporary, confident design language.
Learn more about our digital signage content services.
Approach
We combined brand storytelling, information design, and tactile craft to shape a unified system centred around a single premium volume. The concept consisted of three distinct booklets, each designed as a chapter in the guest journey. The Cultural Guide to Dublin positions The Temple Bar as a gateway to authentic Irish experiences, supported by QR-linked pathways for deeper exploration. The Whiskey & Drinks Menu introduces a refreshed typographic system and warm, hero-led photography optimised for low-light environments. The Food Menu follows with clear hierarchy, intuitive categorisation, and a confident visual tone.
Each booklet is intentionally sized for quick navigation and brought together through a signature red-thread stitch that reflects care, continuity, and brand distinction. Alongside the booklet system, we developed a series of collectible coasters, a mix of illustrative, photographic, and typographic styles that include QR codes linking to curated Temple Bar experiences. These coasters act as functional service items and memorable take-home pieces that extend the brand after the visit.
Discover more about The Temple Bar Pub.
Result
The final system replaced multiple loose items with a single, intuitive, and premium in-venue touchpoint. Tabletops are now cleaner and easier to navigate, helping guests find information quickly while reinforcing a unified Temple Bar identity. Service interactions are more efficient, QR pathways create clear routes to bookings and further discovery, and the collectible coasters continue the brand’s story beyond the walls of the Pub. The Temple Bar Pub design project demonstrates how thoughtful print, crafted design, and digital touchpoints can work together to shape a more memorable and measurable guest experience.
Explore more emotionmedia projects.
