Brief
When the Clayton-branded Cardiff Lane Hotel opened a new, state-of-the-art conference centre, their technology consultants, Audio Visual Contracts, brought us on board to collaborate with their expert team in designing a custom Onelan digital signage solution for the space.
The main lobby features three large LED walls, along with an additional portrait-oriented screen displaying meeting schedules.
Approach
These video walls required visually impactful, custom-designed content that included client communications and marketing, presented in a highly functional format. It was essential that the on-site team could easily manage and update the content themselves.
Given the prominence and visibility of the video walls, we designed a hybrid solution incorporating a multi-zone layout for client messaging and marketing information, alongside full screen “living canvas” video zones. These high-quality videos play at regular intervals to maximise the impact and potential of the screens.
The whole system is controlled centrally by an on-prem CMS.
Result
We developed and deployed multiple customised screen layouts for both the video walls and the portrait scheduling screen. Branded templates were created to allow staff to quickly and easily produce and upload their own communications. Additionally, we provided comprehensive training on the Onelan system, enabling the team to manage ad-hoc scheduling and content creation independently.
