Altify - Formerly The Tas Group
The first stage for us in approaching any project is to clearly identify our client’s objectives so that we not only supply something they love, but something that works too!
In this case, Altify wanted to launch their ‘Sales Performance Manager’ – a software solution which is designed to maximise sales performance by simplifying the interpretation and delivery of information to the sales team
Bespoke Video Production
After working closely with the technical team to fully understand the features of the software, we filmed on location in Amsterdam where we interviewed a wonderful customer who helpfully summarised the benefit of the product with the neat phrase ‘this software takes the technology out of the equation’.
Social Media Campaign
We also collaborated with the client to create a series of graphics that were used across multiple social media sites to seed the video for the launch.